Last updated November 5, 2026. This policy covers novelicecream.com and the Novel Ice Cream shops in Downtown Phoenix and Downtown Mesa.
Email address if you subscribe to our newsletter.
Phone number if you opt in to text alerts.
Name, email, phone, event date and time, event location, guest count, and message when you request catering.
Name, contact info, and availability when you apply for a job.
Name, email, shipping address or chosen pickup shop, and purchased items when you order from the shop.
Payment card numbers are handled by Stripe and are never stored by us.
Stripe for payments, Twilio for text messages, Resend for email delivery, Shippo for shipping rates and labels, and Google Sheets for internal request records.
We do not sell or rent personal information.
Novel Ice Cream (operated by Veer Group LLC) sends recurring automated marketing texts about flavor drops, events, and shop updates only to people who opt in on novelicecream.com by entering their mobile number and checking the unchecked consent box. Consent is not a condition of any purchase.
Message frequency varies (up to 4 messages per month). Message and data rates may apply. Reply STOP to cancel at any time, HELP for help, or START to rejoin. Carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Our texting provider (Twilio) only uses your number to deliver the messages you asked for.
Email hello@novelicecream.com to have your email, phone number, or other details deleted from our lists.